Working with professionals to transform their image is not only about the art of dressing, but rather about maximising their perceived value with an authentic image. Having an image that reflects authentically who they are and reflecting the image of the company they work for often has a gap in style that needs to be bridged. For example you might be working in a finance company, but it’s not your personality to dress in a traditional or classic style. Your personality style might be more on the innovative side, but clearly it’s not the brand of the company. It’s important to connect with your inner image but representing the brand of the company you work for should and cannot be overlooked either. Using “keywords” that describe your personality makes it easier to be the owner of your story. It’s about assessing current image, and developing an image to reflect authenticity while still representing the elements of the brand of the company you work for.
Think of it as the keyword that describes your style vs the keyword representing your company brand. It’s impossible to dress up for somebody who you are not and appear authentic. The two keywords have to meet to bridge that gap in style. When one is able to connect to the place inside that knows who you are and what you stand for, you feel not only joy, but confidence too. Confidence is your best dress and your authentic style will convey the right message on the outside. As we know, the best things don’t come from the outside, they begin on the inside.
The 6 Personality Styles that I work with and use as “keywords” when working with clients to transform their image and style are:)
- NATURAL OR RELAXED
- TRADITIONAL & ELEGANT (CLASSIC)
- ROMANTIC OR FEMININE
- MAGNIFICENT OR ALLURING
- DOMINANT OR DRAMATIC
Sometimes our personality styles do overlap, so using elements of another style to compliment the perfect authentic image is something that is very achievable. Define your value and then work with your “keywords” towards delivering your excellence!